Cuppa Joe’s is a family run coffee van, selling premium coffee, baked goods and hot savoury snacks. 

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They came to me asking for a logo, colour palette, branded van mock-ups and some chalkboard designs including the menu and display board.

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Cuppa Joe’s has a relaxed and welcoming vibe so I wanted to reflect this through their branding. I achieved this through using organic, handwritten-style fonts and hand drawn illustrations, both in the logo and on the chalkboards.

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See below for the finished result!