I follow a community of designers on Instagram called the Brief Babes. Created by @hellotayloramy, she posts a new design spec brief every week for the community to each create a new brand identity.

 

This weeks’ brief was Green Jeans - ‘Ruby has just started her very own sustainable jeans brand that will allow people to purchase jeans that don't cost the world. Green Jeans was brought to life when Ruby was online shopping for some jeans and noticed how many brand weren’t running their own business with sustainability in mind.’

In addition to this, there was an extra challenge to ‘not use any green within your branding’

 

With sustainability and cost in mind, I created colour palettes with natural, earthy colours - orange for the sun, brown for the earth and blue for the water and sky. I paired these with an off-white to represent natural, unbleached cotton. 

I used bold, block shapes to convey a playful feel to attract the audience - youthful, planet-friendly fashionistas on a budget. 

I created a logo and variations, colour palette, icons/shapes, social media posts and branded tag mock-ups.